The Swedish breakfast 


Swedes take their breakfast seriously and firmly believe that it’s the most important meal of the day.

With 8 out of 10 eating breakfast every single day, and 6 out of 10 consuming cereals or oat porridge for breakfast, maybe it’s no coincidence that Sweden has one of the highest life expectancy levels in the world. The secret to Swedish longevity can, at least partly, be contributed to oats


Swedish Oats grow in our vast, open Nordic landscape, where the air is pure and the water clean. Our winters are long, dark and cold. The summers are light, with very long days and short nights. The long hours of daylight combined with our mild, pleasant temperatures, create unique growing conditions for the oats.  The oat kernels mature slowly, which loads them full with nutrients and a delicious, unique taste and character.

The whole process; from sowing, to harvesting and on milling and packaging our oats, is well controlled. Our fertile fields are sown with meticulously selected, highest quality seeds and are carefully cultivated, without over-fertilization or GMO. Once harvested, the oats are painstakingly milled, using the highest quality, professional milling standards, to preserve their great taste, nutritional value and to ensure the highest level of food safety.



Your mother was probably right. Breakfast really is the most important meal of the day. Not only does it provide you with the energy needed to start your day, breakfast is also linked to numerous health benefits. Weight control, improved performance, improved concentration, strength and endurance for engaging in physical activity and lower cholesterol levels, are just some of those benefits.

Although eating breakfast is important for everyone, it’s even more so for children and teenagers. According to the American Dietetic Association, children who eat breakfast perform better in the classroom and on the playground. Kids who eat breakfast enjoy better concentration, better problem-solving skills, and higher level of eye-hand coordination.  


Oats are full of nutrients, fibers, minerals and vitamins. Including oats in your own breakfast - and in your children’s - is an easy and delicious way to have a balanced meal that will help you keep the right level of energy for hours to come. 


Oats were the first whole grains recognized by the FDA to help reduce cholesterol. In fact, the FDA approved the first-ever food specific health claim for oatmeal because of its heart-health benefits, in a diet low in saturated fat and cholesterol.

What is cholesterol?

Cholesterol is a fatty substance produced by the liver. It is also found in animal-based protein, such as beef, poultry, seafood and dairy products. Cholesterol has a number of important functions in our body, including the production of certain hormones and breaking down and digesting fat. However, when, for different reasons, cholesterol levels ara too high, cholesterol will eventually damage and clog arteries.

So how do oats work?

Experts believe that it's the soluble fiber found in oats that helps reduce blood cholesterol levels. How? In simple terms, oat soluble fiber (beta-glucan) helps control blood cholesterol by binding some of the cholesterol in your digestive tract. More specifically, soluble fiber helps trigger the liver to pull LDL (bad cholesterol) from the bloodstream for excretion. Beta-glucan also helps trap cholesterol in the gut, preventing it from entering the bloodstream.

Still hungry?

Don't worry there is much more.